Bold flavors, fun textures
Our approach to baking is simple: make it enjoyable to eat and full of flavor. Does our baked goods always look good? No but neither do we.
Each baked good is tested against a plethora of individuals. Individuals rank their personal preferences on foods: tolerance for bittersweet, icing preferences, ideal ice cream texture, and so on. From there our testers provide feedback on texture, flavor profile, appearance, and level of sweetness.
Then we throw away those results and go for what’s tastiest.
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As a company we love providing rich flavors and textures that hit nostalgia.
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We try to make every offering in both regular wheat flour and gluten free flours. Everyone should be able to enjoy a baked good.
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We refuse to settle for low quality ingredients to make a better profit margin. Our prices are set to make our baked goods affordable while not going bankrupt.
